Built inside a working litigation firm, for how litigation actually works.
Most legal technology is designed by people who have never filed a motion, never chased a medical provider, and never missed a deadline that cost a client money. Execute was designed by someone who has done all three and decided the third one should never happen again.
The founder is the user
James Rubinowitz is a New York trial lawyer whose cases recovered more than $300 million for injured clients. He teaches AI and litigation at the Benjamin N. Cardozo School of Law, serves on the New York CLE circuit for trial lawyers, and appears as a legal commentator on Bloomberg Law, Axios, Reuters, Business Insider, the Daily Journal, GB News, and LiveNOW from FOX.
Execute was born inside his own litigation practice. Every workflow in the product started as something one of his cases needed, and he ran the system on those cases before another firm ever saw it.
His commentary on artificial intelligence and the law runs nationally; the outlets and appearances are collected on the press page.
Why this exists
Every litigation firm generates the same repetitive work on every case: retainers, authorizations, record requests, complaint drafting, discovery responses. James lived that bottleneck from inside his own firm and watched it do what it does everywhere. Cases that could settle in eighteen months take thirty. Paralegals burn out and leave. Attorneys spend their evenings typing instead of thinking.
No tool on the market automated that work end to end. Good products existed for single steps, and each one still waited for a person to find the task, feed in the file, and carry the result to the next system. So he built the thing that was missing, with a standard borrowed from his own practice: good enough to hand an attorney for review and signature. Because that is the actual job.
The thesis
The bottleneck in litigation is the queue, not headcount. Execute exists to clear the queue, and the destination is a new category: the autonomous law firm, where intelligent automation runs the repetitive work, the attorney reviews and approves, and the practice of law gets to be about judgment again.
Personal injury firms come first because that is the practice we know from the inside. The destination is every litigation firm.
- $300M+ recovered for clients in New York courtrooms
- Adjunct Professor of AI and Litigation, Cardozo School of Law
- Faculty on the New York CLE circuit for trial lawyers
- Commentary on Bloomberg Law, Axios, Reuters, Business Insider, the Daily Journal, GB News, LiveNOW from FOX
- Built Execute inside his own New York litigation practice and ran it on real cases there
Prior results do not guarantee a similar outcome.
Two founders. One working law firm.
James Rubinowitz
Founder · CEOThe trial lawyer. Execute began inside his own New York litigation practice, built to clear the queue he lived with every day. He teaches AI and litigation at Cardozo Law and holds the product to the standard of the courtroom.
Jai Thadani
Cofounder · CTOThe engineer. Two decades building production enterprise systems, including a decade at Sterling Check, the NYSE listed background screening company acquired for $2.2 billion, where he built the automation behind its highest volume operations. He turns how a law firm actually operates into a system that runs it.
The firm is the laboratory. The cases are real.
Nothing ships until it has been built and tested against the real thing. Intake automation runs against real intake calls. Case workflows are tested against real case files and the discovery inside them, ahead of running on live matters. By the time a product reaches your firm, a trial lawyer has already held it to the standard of his own cases. That is a quality bar no demo environment can fake.
Practitioner designed
Every workflow mirrors how litigation actually moves, because the person who designed it filed these documents himself.
Proven before sold
Built inside a working firm and tested against real case files first, expanded by case type second, offered to your firm third.
Self funded so far
No outside capital so far. The product sets the pace.
New York made
Built in the hardest litigation market in the country. If it works here, your jurisdiction will be fine.
The autonomous law firm is being built right now. Watch it happen.
Open to civil plaintiff and defense law firms. No demo call to start. One email when your firm’s turn opens.