Built by a trial lawyer. For how litigation actually works.
Most legal technology is designed by people who have never filed a motion, never chased a medical provider, and never missed a deadline that cost a client money. Execute was designed by someone who has done all three and decided the third one should never happen again.
The founder is the user
James Rubinowitz is a New York plaintiffs trial lawyer whose cases recovered more than $300 million for injured clients. He teaches AI and litigation at the Benjamin N. Cardozo School of Law, serves on the New York CLE circuit for trial lawyers, and appears as a legal commentator on Bloomberg, Axios, the New York Post, Law.com, Fox News, and GB News.
He also runs a working litigation practice. That practice is where Execute was born, and it is where Execute runs today, on real cases with real deadlines and real clients.
His commentary on artificial intelligence and the law runs nationally; the outlets and appearances are collected on the press page.
Why this exists
Every litigation firm generates the same repetitive work on every case: retainers, authorizations, record requests, complaint drafting, discovery responses. James lived that bottleneck from inside his own firm and watched it do what it does everywhere. Cases that should settle in 18 months settle in 30. Paralegals burn out and leave. Attorneys spend their evenings typing instead of thinking.
No tool on the market automated that work end to end. The vendors sold assistants that wait for prompts and single purpose tools that process one document at a time. So he built the thing that was missing, with a standard borrowed from his own practice: good enough to hand an attorney for review and signature. Because that is the actual job.
The thesis
The bottleneck in litigation is not headcount. It is the queue. Execute exists to clear the queue, and the destination is a new category: the autonomous law firm, where intelligent automation runs the repetitive work, the attorney reviews and approves, and the practice of law gets to be about judgment again.
Personal injury firms come first because that is the practice we know from the inside. The destination is every litigation firm.
- $300M+ recovered for clients in New York courtrooms
- Adjunct Professor of AI and Litigation, Cardozo School of Law
- Faculty on the New York CLE circuit for trial lawyers
- Commentary on Bloomberg, Axios, the New York Post, Law.com, Fox News, GB News
- Runs the working litigation practice where Execute operates daily
- James Rubinowitz, founder and CEO. The trial lawyer. Every workflow starts as work his own firm does.
- Jai Thadani, cofounder. The engineer. He turns how a law firm actually operates into a system that runs it, and he builds at a pace large legal tech companies cannot match.
The firm is the laboratory. The cases are real.
Nothing ships until it has been built and beta tested inside a working practice. Intake automation runs against real intake calls. Case workflows are tested against real matters and real legal discovery. By the time a product reaches your firm, an attorney with his license on the line has already held it to the standard of his own practice. That is a quality bar no demo environment can fake.
Practitioner designed
Every workflow mirrors how litigation actually moves, because the designer files these documents himself.
Proven before sold
Built and beta tested inside a working firm first, expanded by case type second, offered to your firm third.
Independent and unhurried
Self funded by choice. We answer to the product and the firms that use it, not to a fundraising calendar.
New York made
Built in the hardest litigation market in the country. If it works here, your jurisdiction will be fine.
The autonomous law firm is being built right now. Watch it happen.
Open to civil plaintiff and defense law firms.